Building the leckker Freeze-Dried Fruit Universe

This time we built a fruit snack brand completely from scratch – from strategy and visual identity to product design and packaging. The core idea is simple: 100% fruit, nothing else. The logo, colours, and typography are designed to feel bright, honest, and playful, while clearly communicating “Nur Frucht. Sonst nix.”

Alongside the branding, we created a photography style that puts real fruit and texture in focus, and carries through packaging, website and campaigns. We also developed the social media presence with a flexible design system and content templates, so every post feels consistently and recognisably leckker.